Mentor Lucie

Business Glossary

*

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

AI agent - Advanced AI software that acts independently and takes action. It evaluates situations and makes decisions on its own to achieve a specific goal.

AI assistants - GPTs, Gems etc. - is software powered by artificial intelligence (AI) that helps people with a wide range of tasks — answering questions, executing commands, and simplifying everyday work.

AI SEO - is a set of activities you implement to become discoverable in AI — so tools like ChatGPT and others can recommend you.

E

Engagement on social media - in simple terms, it’s how users interact with your content on social media. It shows how many people engage with your posts, ads, or profile.

F

Fan page - is a Facebook page used to present your business. Often called a “fan page” (a page for your followers), it’s also known as a business page or simply FP/BP.

I

Indexing - It’s the process of adding your website (and its pages) to search engine databases like Google or Seznam. Only indexed pages can appear in search results and be recommended to users.

Influencer marketing - is a form of marketing where influential personalities promote your products or services. They inspire their audience and can directly influence buying decisions.

L

Landing page - is where a visitor arrives after clicking a link in an ad or sales post. In other words, the first page they see on your website.

Long-tail and short-tail keywords. - in SEO, keywords are typically divided into short-tail and long-tail. The terms originate from English and describe keywords with a shorter or longer “tail”.

Long-tail keywords - it has lower search volume, but it’s more specific and often matches exactly what the user is searching for.

P

Pinterest and how to succeed on it - is a visual platform for finding inspiration — combining the power of a search engine and a social network.

S

Sales page - is a webpage where you sell a product or service (such as an online course). It includes a product description, persuasive arguments, pricing, and a call-to-action button (for example, “Buy now” or another action).

SEO - is a set of actions designed to improve your website’s organic visibility in search engines.

Short-tail keywords - it’s broader, has higher search volume, but usually lower conversion rates.

U

UTM parameters - UTM stands for Urchin Tracking Module. These parameters are added to URLs to track performance without affecting how the link works.

W

Website responsiveness - it’s an approach to web design where content automatically adjusts to different devices and screen sizes.

Mentor Lucie

I’m the kind of driving force that can move your business forward and help it reach new heights. Make the most of my support, ideas, and experience proven across dozens of projects.

Missing a term here? Ask for it: