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SEO (short for Search Engine Optimization) is a set of activities that improve your website’s organic (unpaid) visibility in search engines.
It involves optimizing for users (answering their questions with high-quality content), using the right keywords (relevant and with sufficient search demand), and meeting technical requirements.
The goal of SEO is to increase organic traffic (from search engines and AI tools) and ultimately grow your revenue.
If you want to understand SEO in the context of your overall marketing so it truly works for you, join the course of SEO.
Search engines will recommend your website when it provides the best answer to a user’s query. “Best” means not only high-quality content (depth and relevance), but also strong technical performance (loading speed, responsiveness), and clear structure (readability, contrast, headings, layout).
High-quality content is the most important factor. Without it, your website won’t be discoverable.
Create content primarily for users, not for search engines. It should be easy to read, provide real value, support the customer journey, and guide users toward action (internal links, buttons).
Naturally include relevant keywords with sufficient search demand and reasonable competition in your text, titles, headings, meta tags, and URLs.
Longer, in-depth content has a better chance of ranking higher.
Regularly updating older content helps improve visibility.
Enhance your content with images, videos, and graphics, all with proper descriptions.
For SEO and traceability in AI , the way your page is structured is crucial.
Use headings correctly – one H1 (main heading) per page, followed by H2, H3, etc., to create a clear content hierarchy.
Use short paragraphs, bullet points, numbered lists, and tables to make your content easy to read.
Connect your content across pages within your website.
Short, clear, and including a keyword.
Meta data has less weight than content. For AI search, it has no impact. However, it’s still worth working with, as it can help in traditional SEO and a well-written meta description can increase your click-through rate (CTR) from the search results page (SERP).
Short, clear, and includes the main keyword. Ideally 50–60 characters.
A summary of the page content. Ideally 150–160 characters.
Describe images using relevant keywords.
Optimize your website for mobile, tablet, and desktop devices.
Your website should load quickly (ideally within 2 seconds). You can test your site speed here.
Clear menu and easy movement across your website.
Use readable fonts, strong contrast, and a well-structured layout..
Use schema.org to help search engines better understand your content.
HTTPS ensures secure data transfer.
Prevent duplicate content issues.
Helps search engines index your pages more efficiently.
Controls access for search engine crawlers.
Naturally use relevant keywords – both short-tail (broad, e.g. “car”) and long-tail (specific, e.g. “used car dealership Prague”).
Include it in the title, URL, meta description, H1, and the first paragraph.
Expand your content with related terms and variations.
Faster loading thanks to smaller file sizes.
Describe images using relevant keywords.
Use modern formats like WebP.
If you want to learn how to do SEO properly, check out my course of SEO.
Google follows the SEO principles mentioned above. If you want your website to reach the first page of Google, start by analyzing where you currently stand. If you’re already ranking on the second page for certain keywords, optimize those first.
If your website isn’t ranking yet, find keywords that are relevant, have sufficient search volume, and are less competitive, then create SEO-optimized content around them.
A Google Business Profile can also help improve your visibility in search results.
At the same time, ask yourself: Which keyword do you actually want to rank for? You’re likely already ranking for your name or company ID. The real goal is to rank on the first page for people who don’t know you yet so they can discover you through SEO.
Create high-quality and up-to-date content. Everything is explained in detail in the article AI SEO vs conventional SEO or How to get into chat GPT search. Here’s one of the most important things: for AI to recommend you, it needs to know you exist.
No, SEO is constantly evolving. The rise of AI is changing the approach, but SEO remains essential for organic visibility.
It also depends a lot on your target audience. When Google entered the market, it seemed like Seznam.cz would disappear. That didn’t happen, it still has its loyal users.
This question is closely related to the one above. As long as search engines exist, SEO will remain important. And they will exist as long as there are audiences who use them. However, it’s essential to adapt your website and business to new technologies such as AI.
It depends on your goals:
Yes, if you’re aiming for long-term organic growth and actively working with content marketing.
If you’d like me (and my team) to create this type of article for you, feel free to reach out.
It depends on what’s included in the audit. I offer smaller SEO audits starting from CZK 3,000–5,000. As part of the audit, I analyze your website, identify weak points, uncover the biggest growth opportunities, and suggest a clear action plan, including keyword recommendations.
If you’re interested in an SEO audit, feel free to reach out.
SEO isn’t a one-time tool. It’s a continuous process. It requires planning, analysis, and long-term effort.
If you want to learn SEO, apply it yourself, and measure your results, check out my course of SEO.
Mentor Lucie
I’m the kind of driving force that can move your business forward and help it reach new heights. Make the most of my support, ideas, and experience proven across dozens of projects.
775 073 383
email@mentorkalucie.cz
Lucie Dědková
podnikatelská mentorka s.r.o.
Varšavská 715/36
Praha 120 00
IČ: 10910999
Společnost zapsána
v obchodním rejstříku.
Created by JK