AI SEO

AI SEO is a set of activities that make you discoverable in AI – so tools like ChatGPT and others can recommend you.

Unlike traditional SEO, this is a broader discipline. It’s not just about being found on a website, but about being discoverable as a person, brand, project, or service.

AI can recommend your social platforms (like a Facebook group), videos, or articles about you from across the internet.

The key is simple – AI needs to know about you.

What else helps you get discovered in AI search:

• A clear, responsive, and up-to-date website – many traditional SEO principles still apply here. AI doesn’t read HTML structure; it evaluates how your website looks, what content it contains, and whether the information is current.
• Backlinks and mentions – AI keeps information about you in its “active memory.” The more often you appear across different platforms and contexts, the more likely it is to recommend you.
• People searching for you – once AI knows about you, it’s important to stay in its “active memory.” When others search for you, it reinforces your visibility. (You can track AI traffic in your analytics – sources may include ChatGPT, Gemini, etc.)

If you want to understand both AI SEO and traditional SEO (and make them work for you) check out my course.

Summary:

Be visible with your business.

Think beyond social media – don’t limit your marketing to just one channel.

If you want help with this.