Pinterest and how to succeed on it

Pinterest is a visual platform designed for discovering inspiration. In practice, it works as a combination of a search engine and a social network. For creators and entrepreneurs, one of its biggest advantages is that your pins (posts on Pinterest) don’t disappear in a flood of new content like they do on other social platforms. Instead, they can bring you traffic and followers for months, even years after publishing.

Another benefit is that pins can appear in search engine results, meaning they’re visible even to people who aren’t logged into Pinterest.

That makes Pinterest a powerful way to generate backlinks and attract relevant visitors to your website. It can become one of the ways to how to stabilize your business.

In the Czech Republic, Pinterest has around 1.2 million users, mostly women aged 35+, who come here for shopping and creative inspiration.

Pinterest works best for visually attractive businesses

Pinterest is ideal for showcasing your products or services, building your brand, and attracting new customers – especially if you’re in industries like fashion, interior design, travel, food, creative work, weddings, fitness, and other visually driven fields.

My example
In marketing and business mentoring, I’ve published a few posts, but since it’s not a highly visual niche, the traffic has been minimal. I created a few pins and then stopped. Even so, years later (without actively using Pinterest) it still brings 1 – 2 visitors to my website each month.
On the other hand, in my project ProEvinku – pdf activities for children and adults, Pinterest drives hundreds of visitors to my website every month. Many of them go on to purchase the products. In this type of business, Pinterest really pays off.

How to find out if Pinterest is right for your business – a simple starting strategy

This approach may not fully align with the Pinterest algorithm, but it does align with the overall strategy of most businesses. When you’re already managing multiple channels (social media, email, etc.), you often don’t have the capacity for months of intensive testing that may not even work.

So start simple. Create a few pins – for example, five. Publish them gradually over the course of a week. Then leave them for a month and review the results. How many people saw them? How many saved them? How many clicked through to your website?

Based on that, decide whether to go all in on Pinterest, continue testing at a slower pace, or choose a different strategy.

How the Pinterest algorithm works

If you decide to fully invest in Pinterest, it’s worth understanding how the algorithm works.

(If you want to understand any algorithm in general, check out the video. You’ll learn what the algorithm actually wants and how to behave so it shows your content.)

What works with the Pinterest algorithm:

• optimize your pins for keywords – titles, descriptions, etc., so they’re easy to find
• create high-quality content – especially strong visuals (images and videos)
• boost engagement – create boards with your own and others’ pins, encourage sharing, and stay active
• post new pins regularly

How to create Pinterest posts = pins

A post on Pinterest is called a “pin.” The term comes from English and refers to “pinning” content – saving it to boards. That’s why on Pinterest you create boards and pin both your own and others’ content.

• Images: Use high-quality vertical images (recommended ratio 2:3, e.g. 1000×1500 px, minimum 600×900 px).
• Videos: For idea pins, use a vertical 9:16 format with a length of around 1 minute.
• Descriptions: Use keywords and write clear, engaging descriptions that encourage action.
• Text on image: Add a headline that grabs attention and clearly communicates the value.
• CTA (call to action): Don’t forget a clear call to action, such as “Click to learn more,” and always include a link to your website (since that’s where you want users to convert).

What to post on Pinterest (pins)

Your Pinterest content should be visually appealing, valuable, and relevant to your target audience. For example:

Product photos, infographics with quick tips, mood boards, motivational quotes, links to articles, step-by-step tutorials, blog post summaries, promotions and discounts, trend inspiration, behind-the-scenes content, event-related pins, industry tips and tricks, guides and checklists, seasonal topics, educational videos, before-and-after content, decorations, inspiration, how-tos, and more.

Pinterest boards

On Pinterest, you create boards to organize your pins by topic. Here are some key tips:

• keep your boards focused on specific themes
• use keyword-rich descriptions for your boards
• add pins regularly (both your own and others’) to keep them active

Pinterest advertising

Pinterest offers paid advertising options called Promoted Pins, which allow you to:

• increase visibility among a specific target audience
• drive traffic directly to your website or e-shop
• target users based on their interests, demographics, or keywords

Advertising on Pinterest is generally less competitive than on other platforms, which can make it more cost-effective. However, the user base is smaller compared to platforms like Meta or Google.

Summary

Pinterest can be a powerful source of traffic and revenue for your business. To avoid wasting time and budget, first make sure it’s the right platform for you and then go all in.

It can become a stable source of traffic to your website and a powerful tool for increasing your revenue.

And if you want to discover more strategies and tools, check out the course.